On this episode, we are going to be discussing a topic near and dear to my heart, and a little bit meta, podcasting for Small Business; more specifically, the business case for podcasting. And, more importantly, why should you start a podcast for your business? And, to do that, I’m letting the cat out of the bag here with my co-author of our forthcoming book, Podcasting for Small Business, Steve Orr.

(If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/007 for clickable links and the full show notes and transcript of this cast.)

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In this Cast | Business Case for Podcasting

Ray Sidney-Smith, Host

Steve OrrSteve Orr is the founder of Steve Orr Media, which helps clients create and produce podcasts, as well as become more effective speakers. He has worked with a variety of small and large clients, including self-employed professionals, neighborhood business improvement districts, and Fidelity Investments.

Steve launched his consulting business after an award-winning broadcasting career. As a business news anchor and feature reporter, his stories for the MarketWatch Radio Network were heard regularly on some of the country’s biggest news stations.

Steve has interviewed hundreds of people over the years, including CEOs, celebrities, athletes, and public officials. Ella Fitzgerald, Mickey Mantle, and then Israeli U.N. Ambassador Benjamin Netanyahu were among his most memorable.

In Steve’s free time, he writes screenplays and radio plays (and voices the characters). He’s also a big fan of comedy improv.

Show Notes | Business Case for Podcasting

Resources we mention, including links to them will be provided here. Please listen to the episode for context.

Dr. Robert Passikoff, Brand Keys

Lou Kastelic, JD, MBA, Jordan-Crandus, PA

Sign up to learn about when Steve and I launch our book, Podcasting for Small Business.

How to Value a Podcast

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Podcast Advertising Resource: WhyPodcasts

Raw Text Transcript | Business Case for Podcasting

Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases.

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007 Business Case for Podcasting
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Web・Social・Mobile Strategist. Webinar Archives. Productivity Technology Consultant and Trainer. Author, SoLoMo Success and Podcasting for Small Business (on Amazon). Hootsuite Global Brand Ambassador. Evernote Certified Consultant. Google Small Business Advisor, Productivity (Free trial of G Suite).

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