{"id":24,"date":"2017-10-03T08:00:25","date_gmt":"2017-10-03T12:00:25","guid":{"rendered":"http:\/\/webandbeyondcast.com\/?p=24"},"modified":"2018-09-03T12:37:29","modified_gmt":"2018-09-03T16:37:29","slug":"001-introducing-web-and-beyondcast","status":"publish","type":"post","link":"https:\/\/webandbeyondcast.com\/001-introducing-web-and-beyondcast\/","title":{"rendered":"001 Introducing Web and BeyondCast"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"001 Introducing Web and BeyondCast\" \/><meta itemprop=\"uploadDate\" content=\"2017-10-03T08:00:25-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT5M42S\" \/><meta itemprop=\"description\" content=\"Episode 001 | Introducing Web and BeyondCast\r\nWelcome to Web and BeyondCast, a weekly podcast show where we discuss and guide Small Business on marketing and managing on the Web and beyond. This is an introduction to your host, Ray Sidney-Smith and t...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/webandbeyondpodcast\/content.blubrry.com\/webandbeyondpodcast\/introducing-web-and-beyondcast.mp3\" \/><meta itemprop=\"contentSize\" content=\"6.0\" \/><iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fwebandbeyondpodcast%2Fcontent.blubrry.com%2Fwebandbeyondpodcast%2Fintroducing-web-and-beyondcast.mp3&amp;podcast_link=https%3A%2F%2Fwebandbeyondcast.com%2F001-introducing-web-and-beyondcast%2F\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/webandbeyondpodcast\/content.blubrry.com\/webandbeyondpodcast\/introducing-web-and-beyondcast.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/webandbeyondcast.com\/?powerpress_pinw=24-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/webandbeyondpodcast\/content.blubrry.com\/webandbeyondpodcast\/introducing-web-and-beyondcast.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"introducing-web-and-beyondcast.mp3\">Download<\/a> (Duration: 5:42 &#8212; 6.0MB)<\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/web-and-beyondcast\/id1292469347?mt=2&amp;ls=1\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/webandbeyondcast.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"https:\/\/webandbeyondcast.com\/subscribe-to-podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"More\" rel=\"nofollow\">More<\/a><\/p><h2 class=\"header-post-title-class\">Episode 001 | Introducing <em>Web and BeyondCast<\/em><\/h2>\n<p>Welcome to <em>Web and BeyondCast<\/em>, a weekly podcast show where we discuss and guide Small Business on marketing and managing on the Web and beyond. This is an introduction to your host, Ray Sidney-Smith and the premise of <em>Web and BeyondCast<\/em> with some helpful notes about the show.<\/p>\n<h2>Show Notes<\/h2>\n<p><em>Resources we mention, including links to them will be provided here. Please listen to the episode for context.<\/em><\/p>\n<p>None for this episode.<\/p>\n<hr \/>\n<h2>Raw Text Transcript<\/h2>\n<p><em>Raw, unedited and machine-produced text transcript so there may be substantial errors. Text with strike-through formatting was in the original recording but then removed in post-production.<\/em><\/p>\n<span><a onclick=\"read_toggle(980212133, 'Read More', 'Read Less'); return false;\" class=\"read-link\" id=\"readlink980212133\" style=\"readlink\" href=\"#\">Read More<\/a><\/span>\n<div class=\"read_div\" id=\"read980212133\" style=\"display: none;\"><\/p>\n<p><span style=\"font-weight: 400;\">(voiceover) Welcome to Web and Beyond Podcast, where Small Business comes to learn about marketing and managing on the Web and beyond&#8230;with your host, Ray Sidney-Smith.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Ray) Hello there, Small Business! Welcome to Season 1, Episode 001, of <em>Web and BeyondCast<\/em>, where Small Business comes to learn about marketing and managing on the Local, Mobile, Social Web and beyond. We have an exciting show in store for you, so I hope you enjoy the time we&#8217;ll be spending together. I know I will. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segment 1 &#8211; About Ray Sidney-Smith<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I thought it might be a good idea to tell you a little bit about myself since we&#8217;ll be spending so much time together. I&#8217;m a small business productivity technology and Management Consultant and the owner of <a href=\"http:\/\/w3cinc.com\" target=\"_blank\" rel=\"noopener\">W3 Consulting<\/a> training consultancy for small businesses learning about marketing and managing on the web, and we also have a number of smaller divisions that provide a wide variety of services to those small businesses. For example, we have a managed WordPress hosting and domain registration service, very creatively called <a href=\"http:\/\/web.w3cinc.com\" target=\"_blank\" rel=\"noopener\">Web Services<\/a>. \u00a0I&#8217;m sure I&#8217;ll talk more about our work with <a href=\"http:\/\/web.w3cinc.com\">Web Services<\/a> in the future. additionally I&#8217;m the author of <a href=\"http:\/\/w3cinc.com\/solomosuccess\">SoLoMo Success: Social, Local &amp; Mobile Small Business Marketing Strategy Explained<\/a>, published in 2014 and \u00a0should have the 2nd edition out in the very near future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s see what else would you like to know about me? \u00a0I am the Google Small Business Advisor for Productivity and what that means is that I I&#8217;m happy to explain to small businesses the power and veracity of using Google products to be able to run their entire business this includes <a href=\"http:\/\/w3cinc.com\/gsuite\">G Suite<\/a> formerly known as Google apps for work which encompasses many many products and extends to third-party partners and services that can be used within the Google ecosystem. <\/span><del><span style=\"font-weight: 400;\">As well, I&#8217;m a Hootsuite Global brand ambassador so if you have any questions about HootSuite always feel free to send those along. And, last but not least, \u00a0I&#8217;m in Evernote certified consultant and Evernote is a powerful note-taking software which you will hear me talk about quite a lot on this show. It&#8217;s the backbone of my personal productivity and holding together that which are the spoke personal productivity Technologies like a task manager or project management software or a calendar and cloud storage services like Google drive, OneDrive or Dropbox&#8230;it does everything in the middle.<\/span><\/del><\/p>\n<p><del><span style=\"font-weight: 400;\">As you might be able to tell, I&#8217;m a huge productivity nerd. So if you&#8217;d like to learn more about my productivity enthusiasm you can always jump out to <a href=\"http:\/\/rsidneysmith.com\/productivity\" target=\"_blank\" rel=\"noopener\">my personal website<\/a> which I will link to in the show notes. All Show Notes will be available with links to items we\u2019ll cover here in the podcast, along with a text transcript so you can read and search the contents of the shows. Each episode is numbered (so this episode is 001 as its the first episode) and you can find it by going to webandbeyondcast.com forward-slash and the number of the episode.<\/span><\/del><\/p>\n<p><span style=\"font-weight: 400;\">Alright, I&#8217;ve told you about myself but what I\u2019d really like to hear is from you. Please visit WebAndBeyondCast.com\/001 which will take you to this episode if you&#8217;re not listening to it already on the website and feel free to tell me about yourself in your small business there or you can click on the <a href=\"http:\/\/webandbeyondcast.com\/contact\/\">contact page<\/a> and let me know who are you what do you do I&#8217;d love to listen and hear from new businesses and Veteran businesses. This helps inform my understanding of what kind of content you will want and need to be able to better your business. I fundamentally believe in the power of small business not only in the \u00a0National economies in which you provide services and products to your customers but also the power of community among small businesses and so I really do want to know more about you all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segment 2 &#8211; What\u2019s Web and BeyondCast all about?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web and BeyondCast is an exploration of how to strategically, economically and effectively market and manage as a Small Business in spite of the changing nature of technology. You&#8217;re not a big business with an IT department, a marketing department, a legal department and so on. You need to be nimble and flexible and judicious with your time, money and other resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I hope to be able to encapsulate the show and roughly 30 to 60 minutes each week. Some weeks will be longer than others because I will talk about some of the timely things that are happening in the news and where I have guest experts, we will probably have a little bit longer episodes to accommodate both news and our interviewees and expert panelists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will be covering a wide panoply of topics that are important to Small Business Management&#8230; and because so much of small businesses marketing, will have a slight bent toward that area of business. however I do want to cover topics as varied as human resources and legal and Regulatory issues, taxes and finances and many other topics that are important to small business owners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segment 3 &#8211; Closing out Episode 001<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that&#8217;s what you can expect from Web and BeyondCast and I again want to invite \u00a0you to visit WebandBeyondCast.com and click on that <a href=\"http:\/\/webandbeyondcast.com\/contact\/\">contact button<\/a> and let me know a little bit about you I try to respond to every email that I get from listeners and if you have questions or suggestions for topics you&#8217;d like me to cover please feel free to send those along. I&#8217;m always happy to get new ideas from small business owners because that I know that the information being provided is it value to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starting a small business is a journey and starting this podcast is a journey for me as well and so I&#8217;m looking forward to join you on your journey to small business success \u00a0and I hope to get to know you along the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks for listening to <em>Web and BeyondCast<\/em>, where Small Business comes to learn about marketing and managing on the Web and beyond. I&#8217;m Ray Sidney-Smith. Until next, here&#8217;s to your success on the Web and beyond!<\/span><\/p>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"001 Introducing Web and BeyondCast\" \/><meta itemprop=\"uploadDate\" content=\"2017-10-03T08:00:25-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT5M42S\" \/><meta itemprop=\"description\" content=\"Episode 001 | Introducing Web and BeyondCast\r\nWelcome to Web and BeyondCast, a weekly podcast show where we discuss and guide Small Business on marketing and managing on the Web and beyond. This is an introduction to your host, Ray Sidney-Smith and t...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/webandbeyondpodcast\/content.blubrry.com\/webandbeyondpodcast\/introducing-web-and-beyondcast.mp3\" \/><meta itemprop=\"contentSize\" content=\"6.0\" \/><iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fwebandbeyondpodcast%2Fcontent.blubrry.com%2Fwebandbeyondpodcast%2Fintroducing-web-and-beyondcast.mp3&amp;podcast_link=https%3A%2F%2Fwebandbeyondcast.com%2F001-introducing-web-and-beyondcast%2F\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-2\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/webandbeyondpodcast\/content.blubrry.com\/webandbeyondpodcast\/introducing-web-and-beyondcast.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/webandbeyondcast.com\/?powerpress_pinw=24-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/webandbeyondpodcast\/content.blubrry.com\/webandbeyondpodcast\/introducing-web-and-beyondcast.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"introducing-web-and-beyondcast.mp3\">Download<\/a> (Duration: 5:42 &#8212; 6.0MB)<\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/web-and-beyondcast\/id1292469347?mt=2&amp;ls=1\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/webandbeyondcast.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"https:\/\/webandbeyondcast.com\/subscribe-to-podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"More\" rel=\"nofollow\">More<\/a><\/p><p>Episode 001 | Introducing Web and BeyondCast Welcome to Web and BeyondCast, a weekly podcast show where we discuss and guide Small Business on marketing and managing on the Web and beyond. This is an introduction to your host, Ray<\/p>\n","protected":false},"author":1,"featured_media":18,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/webandbeyondcast.com\/files\/2017\/06\/Web-and-BeyondCast-Podcast.jpg?fit=3000%2C3000&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9fCrw-o","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/webandbeyondcast.com\/wp-json\/wp\/v2\/posts\/24"}],"collection":[{"href":"https:\/\/webandbeyondcast.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webandbeyondcast.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webandbeyondcast.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webandbeyondcast.com\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":0,"href":"https:\/\/webandbeyondcast.com\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webandbeyondcast.com\/wp-json\/wp\/v2\/media\/18"}],"wp:attachment":[{"href":"https:\/\/webandbeyondcast.com\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webandbeyondcast.com\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webandbeyondcast.com\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}