Welcome to Season 1, Episode 010, of Web and BeyondCast. On this cast, we will be discussing marketing video production–what it takes to get the marketing videos you need for your business created. And, to do that, I’ve brought in my go-to expert on video production, Sharon Sobel of Picture This Video. We are going to learn about what questions you should ask when starting a video project, who you’re hiring, and what platforms you should use to get the word out there about your videos once they’re made…and much more.

(If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/010 for clickable links and the full show notes and transcript of this cast.)

If you’d like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.

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In this Cast

Ray Sidney-Smith, Host

Sharon Sobel, of Picture This Video, has been producing video projects for business clients for over 15 years.  Having evolved from tape to DVD, to online delivery, her experience and varied skills help you rest assured you are getting someone knowledgeable and experienced in all facets of production, so she’s able to work with you to produce something within your budget, and that meets your marketing video needs.


Show Notes

Resources we mention, including links to them will be provided here. Please listen to the episode for context.

PictureThis Video - Sharon Sobel - Web and BeyondCast - Episode 010 - Marketing Video Production

PowerPoint presentation for listeners to download

Mobile Video Tripods (on Amazon)

Lavalier microphone for smartphones/tablets (available as single or double microphone version)


Videographer – camera work and possibly primary audio (make sure they know)

Video Editor – may also be your videographer if they have the skill sets; takes the raw video and your script and edits it to the final video

Video Producer – liaison between client and other video professionals roles executing the project


Microsoft Word, Google Docs or LibreOffice Writer




YouTube Live

Facebook Live

Periscope / Twitter

Instagram (15 seconds of video at a time in Stories; ~60 seconds for posts)

Instagram’s IGTV (vertical only; one-hour time limit)


Best Tool of the Week

(Ray) Ripl

(Sharon) RockNRoller Cart


Raw Text Transcript

Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases.

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010 Small Business Marketing Video Production on a Budget

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