How to Build a Website, Part 4 — WordPress Design & Development

On this episode, we discuss my favorite website publishing platform for Small Business, WordPress. And, to do that, I had the pleasure of having on Web and BeyondCast with me WordPress developer Rene Morozowich, and Kevin W. Hoffman, WordPress Engineer at WordImpress, both of which I met through WordPress Pittsburgh.

(If you’re reading this in a podcast directory/app, please visit for clickable links and the full show notes and transcript of this cast.)

Questions we discussed on this episode:

  1. What is WordPress?
  2. Why would a Small Business owner use WordPress over another CMS or website builder, or straight code?
  3. What is a WordPress theme? What are theme frameworks?
  4. What should business owners know about themes?
  5. How do you choose the best theme for your business?
  6. What is a WordPress plugin?
  7. What WordPress plugins do you typically recommend, in general, for business owners to have on their website? What’re your favorites for specific functionality? Why?
  8. What are some pitfalls business owners experience when using WordPress plugins?

If you’d like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or contact us.

In this Cast | WordPress Design & Development

Ray Sidney-Smith, Host

Rene Morozowich

Rene Morozowich is a freelance WordPress developer based in Pittsburgh, PA. A techie at heart, her passion lies in the database and code, but she loves the creativity and execution of the whole website lifecycle — from planning to launch.

She works with designers to craft amazing sites for entrepreneurs, small businesses and non-profits. Rene is also a part of the Pittsburgh WordPress community and enjoys learning and talking about all things WordPress.

Kevin W. Hoffman

Kevin W. Hoffman is a WordPress Engineer at WordImpress where he is part of the team behind plugins such as Give and WP Business Reviews. He is an active volunteer and speaker in the WordPress community where he co-organizes WordCamp Pittsburgh.

Show Notes | WordPress Design & Development

Resources we mention, including links to them will be provided here. Please listen to the episode for context.

Genesis Theme Framework

Roots Sage Starter Theme

Divi Theme Builder

Beaver Builder

WooThemes / WooCommerce / Storefront Theme (eCommerce / physical commerce)


Codex (WordPress Manual) on Child Themes

How to Create a WordPress Child Theme

Cascading Style Sheets

WordPress Pittsburgh Meetup

UpdraftPlus (Backup Plugin)

Wordfence (Security Plugin)

Yoast SEO (Search Engine Optimization Plugin)

MonsterInsights (Google Analytics Plugin)

Google My Business

Google Search Console

Digital eCommerce – Easy Digital Downloads

Nonprofit eCommerce – Give

Audit Logging – WP Security Audit Log

WP Business Reviews (Business Review Plugin)

Mailchimp Email Newsletter Plugin

Ninja Forms Plugin

Jetpack Plugin

MemberPress Membership Site Plugin

WP Site Care

WP Buffs

Raw Text Transcript | WordPress Design & Development

Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases.

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