Welcome to Season 1, Episode 6, Search Engine Optimization, of Web and BeyondCast. We have an exciting season in store for you, so I hope you enjoy the time we’ll be spending together.

(If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/006 for clickable links and the full show notes and transcript of this cast.)

This is just the beginning of Web and BeyondCast, but you have reached the end of our initial series, How to Build a Website. If you haven’t yet listened to the first four episodes on How to Build a Website, I highly recommend that you hop back to the Episode 002 in the podcast feed (which is part 1 in the series) and give those a listen. In this episode, I’m going solo here to explain to you the importance of making your site friendly and accessible to Search Engines (namely Google), so that you can get human eyes on your fledgling Small Business website.

WordPress Website Hosting

I’m going to cover general Search Engine Optimization techniques, then touch on some of the important concepts you need to understand so that you are able to work on Local, Mobile and Social Search Engine Optimization yourself and/or with your Web designer/developer as you near launch of your website.

If you’d like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post).

In this Cast | Search Engine Optimization

Ray Sidney-Smith

Show Notes | Search Engine Optimization

Resources we mention, including links to them will be provided here. Please listen to the episode for context.

Webinars on SEO

Google Search Engine Optimization Starter Guide

Check AdSense banned domains: http://bannedcheck.com/

Google Analytics

Google Search Engine Console

Google My Business

Local Listing Ninja



Getting Google Reviews (and Responding to Google Reviews)


Google Mobile Readiness and Test My Site

Open Graph Test

BONUS: Small Business SEO Checklist 

Additional Resources

Raw Text Transcript | Search Engine Optimization

Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases.

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006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast
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